horizontalFor light backgrounds
A little bakery, after duskSmall batches. Warm evenings.
Moonlight
Bread
Good bread. A little night magic.
Warm ovens · Quiet eveningsFresh from the evening oven ↗
01 / The feeling
When the day slows down,
the oven stays warm.
The workday ends. The oven is still warm. Moonlight Bread makes small handmade batches in the evening for people heading home from work. A crescent moon with the scores of a loaf becomes a familiar sign on the way home — a little invitation to pause and take something warm with you.
02 / The identity
A name with a little magic.
Moonlight
Bread
Bread
A little bakery, after dusk
The moon becomes a loaf: a full, rounded crust, three hand-cut scores, and one evening star.
01 — A generous serif, with a handmade warmth02 — The crescent loaf
One identity. Two useful arrangements.
Horizontal for signs and narrow spaces. Stacked for bags and compact layouts. Downloadable SVGs use outlined lettering and transparent backgrounds.
horizontalFor dark backgrounds
stackedFor light backgrounds
stackedFor dark backgrounds
Small, but always readable.
These are the minimum reproduction sizes for the core logos without a tagline. Screen samples below are shown at their minimum CSS widths.
Print minimum: 40 mm wide
Print minimum: 25 mm wide
Print minimum: 6 mm wide
Give it room
Leave clear space of at least one quarter of the crescent symbol’s height on every side. Keep the proportions fixed. Use Ink Blue on Cream and Cream on Ink Blue; reserve Pale Gold for the moon on dark backgrounds; keep the bread scores open and visible. Below the full logo minimum, use the symbol alone.
Download ink symbol ↓ Download gold symbol ↓
Leave clear space of at least one quarter of the crescent symbol’s height on every side. Keep the proportions fixed. Use Ink Blue on Cream and Cream on Ink Blue; reserve Pale Gold for the moon on dark backgrounds; keep the bread scores open and visible. Below the full logo minimum, use the symbol alone.
Download ink symbol ↓ Download gold symbol ↓
03 / The color
Cream, ink, and a little moonlight.
The everyday canvasCream
The signature inkInk Blue
A little moonlightPale Gold
Cream gives the identity its warmth. Ink Blue carries the name and everyday information. A small touch of Pale Gold lights the moon; keep it out of small text.
04 / The typography
Handmade warmth. Everyday clarity.
The long way home
smells like bread.
smells like bread.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
0123456789 & —
0123456789 & —
A soft, old-style serif gives the name and little messages a human rhythm. Keep headlines generous and unhurried.
Small batches.
Made by hand.
Ready for home.
Made by hand.
Ready for home.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
A clean sans serif makes prices, ingredients, and everyday information easy to read at the end of a busy day.
05 / Out in the world
A little warmth to take home.
Take a little warmth home.
SMALL BATCHES
BAKED IN THE EVENING
BAKED IN THE EVENING
The evening menu
The storefront sign · A light on the way home
Small batches · Baked in the evening
Handmade.
Still warm.
Still warm.
COME IN
ON YOUR WAY HOME
A little warmth
to take home.
to take home.
See you after dusk.
Moonlight Bread · A little bakery
FRESH FROMTHE EVENING OVEN
Something good
is still baking.
Cream paper. Ink blue lettering. A pale gold moon above a warm window.Concept applications
The three menu products are fictional; prices are in yuan. Packaging and storefront are identity mockups.
A small system, ready to use.
Six outlined SVG logo files are available above. The three-page brand guide collects the palette, fonts, sizes, spacing, and correct applications.
For the last light
and the first bite.
The voice is gentle, welcoming, and a little poetic.
Like a handwritten note tucked into a warm bread bag.